IN THE KNOW

There are many times when one measure stands in for another in making sense of the world. So what exactly is a proxy measure and how can you use one?

What a pair of feet does and doesn’t tell you when measuring the success of a parcel delivery.

How do you use the opinions of others to make decisions effectively? In this blog we use scales, coffee shops and the size of hotel bathrooms to find out.

Is it rain or just a shower? Definitions matter because we want to share information we find with others and use to justify decisions we make.