IN THE KNOW

Data is increasingly cheap and easy to collate. But what will you actually use it for? From the privacy of apps to application forms, find out why and how purpose is critical.

Political polls can make for interesting and often exciting reading. But can we use them to know who will win the next election?

Does receiving zero points really mean an option is so bad and what benefits can constrain choice bring.

A story about a school, a survey and how simplicity can help secure more effective feedback.

How do you use the opinions of others to make decisions effectively? In this blog we use scales, coffee shops and the size of hotel bathrooms to find out.

How can you use simple surveys to get more effective feedback and engage more constructively with your customers and clients.

Waiting for the right time to find answers usually means you find few. We live in an imperfect world. So how can you work with that and get the information you need to make progress?