Model Assumptions

"In The Know" is a series of helpful resources which relate the importance of research to real-life situations and provide some straight forward tips to help you put it into action and fill those gaps.

IN THE KNOW

asking questions

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Feedback & Engagement

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qualitative data

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Threads of Data

Data is increasingly cheap and easy to collate. But what will you actually use it for? From the privacy of apps to application forms, find out why and how purpose is critical.

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Model Assumptions

At a time when statistical models have more visible impact on day-to-day life than ever before, we explain what they are, how they work and how to use them to draw conclusions.

asking questions

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Measured Opinion

How do you use the opinions of others to make decisions effectively? In this blog we use scales, coffee shops and the size of hotel bathrooms to find out.

qualitative data

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10 word answers

Every 10 word answer raises a series of 10 word questions. So how can asking those questions get you to a better answer?

asking questions

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Dealing with feedback

A slap in the face can hurt but is the best way to fight back to punch the provider in return?

Feedback & Engagement

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Reflecting to change

How reflecting on challenges can help us ask different questions and lead to positive actions.

asking questions

qualitative data

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Valuing Answers

How much do you value an answer? Put another way, how much could having the right answers benefit your business? Is it time to learn the skills that will help you find them?

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Pulped Fact?

Knowledge. We take it for granted. But do we really value what we already know or are we turning it into word porridge?

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Survey and Engage

18 January 2021

How can you use simple surveys to get more effective feedback and engage more constructively with your customers and clients.

Feedback & Engagement

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Quicker Insights

14 December 2020

Waiting for the right time to find answers usually means you find few. We live in an imperfect world. So how can you work with that and get the information you need to make progress?

asking questions

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Logical Progress

19 November 2020

Adopting a logical and practical approach to a problem is the basis of finding an effective solution. What does the search for a COVID19 Vaccine show us?

asking questions

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Don’t be misguided

21 October 2020

Asking for help to find answers can be useful. But how can you keep control of the research others do for you and see the accidental insights they might miss along the way?

asking questions

Featured image for “Navigating the flow”

Navigating the flow

14 October 2020

How can you better navigate the daily torrent of information and date, work out what is accurate and how you need to respond? With the covid-19 pandemic as an example we illustrates 3 basic steps.