IN THE KNOW

Data is increasingly cheap and easy to collate. But what will you actually use it for? From the privacy of apps to application forms, find out why and how purpose is critical.

We live in a world of smart devices designed help us do things more effectively and efficiently. But what else do we need to know to ensure we really do feel those benefits. Can Smart meters save us money and what more do we need to know to realise this outcome?

There are many times when one measure stands in for another in making sense of the world. So what exactly is a proxy measure and how can you use one?

Real time data is a resource that offers so much, from immediate insight through befuddlement to occasional apocalyptic horror. How can you utilise it most effectively?

Political polls can make for interesting and often exciting reading. But can we use them to know who will win the next election?

Why a “one in whatever” distribution of cases isn’t as straightforward as it might look and what this means for our reaction

At a time when statistical models have more visible impact on day-to-day life than ever before, we explain what they are, how they work and how to use them to draw conclusions.

How can you better navigate the daily torrent of information and date, work out what is accurate and how you need to respond? With the covid-19 pandemic as an example we illustrates 3 basic steps.

Is it rain or just a shower? Definitions matter because we want to share information we find with others and use to justify decisions we make.

We can rarely know everything about a big group but in taking a sample we must recognise the limitations as well as the insights.