"In The Know" is a series of helpful resources which relate the importance of research to real-life situations and provide some straight forward tips to help you put it into action and fill those gaps.


Featured image for “Is “nul points” really that bad?”

Is “nul points” really that bad?

18 May 2022
Does receiving zero points really mean an option is so bad and what benefits can constrain choice bring.
Featured image for “Distribution”


19 October 2021
Why a “one in whatever” distribution of cases isn’t as straightforward as it might look and what this means for our reaction
Featured image for “The Tools of Engagement”

The Tools of Engagement

12 July 2021
A story about a school, a survey and how simplicity can help secure more effective feedback.
Featured image for “Evaluating Delivery”

Evaluating Delivery

30 June 2021
What a pair of feet does and doesn’t tell you when measuring the success of a parcel delivery.
Featured image for “Model Assumptions”

Model Assumptions

20 May 2021
At a time when statistical models have more visible impact on day-to-day life than ever before, we explain what they are, how they work and how to use them to draw conclusions.
Featured image for “Measured Opinion”

Measured Opinion

3 May 2021
How do you use the opinions of others to make decisions effectively? In this blog we use scales, coffee shops and the size of hotel bathrooms to find out.
Featured image for “10 word answers”

10 word answers

23 April 2021
Every 10 word answer raises a series of 10 word questions. So how can asking those questions get you to a better answer?
Featured image for “Dealing with feedback”

Dealing with feedback

31 March 2021
A slap in the face can hurt but is the best way to fight back to punch the provider in return?
Featured image for “Reflecting to change”

Reflecting to change

23 March 2021
How reflecting on challenges can help us ask different questions and lead to positive actions.
Featured image for “Valuing Answers”

Valuing Answers

15 March 2021
How much do you value an answer? Put another way, how much could having the right answers benefit your business? Is it time to learn the skills that will help you find them?
Featured image for “Pulped Fact?”

Pulped Fact?

5 March 2021
Knowledge. We take it for granted. But do we really value what we already know or are we turning it into word porridge?
Featured image for “Survey and Engage”

Survey and Engage

18 January 2021
How can you use simple surveys to get more effective feedback and engage more constructively with your customers and clients.