We can rarely know everything about a big group but in taking a sample we must recognise the limitations as well as the insights.
In this episode I use a packet of sweets to demonstrate what a sample is, what happens when you select a sample and how even with the best sampling methods there will still be some things you don’t know.
Listen here
Download, listen and subscribe
Also available to read
You may also be interested in
Measured Opinion
Coffee shops, the size of hotel bathrooms and the number of stars – how do we measure and understand people’s opinions?
Evaluating Delivery
What does and doesn’t a pair of feet tell you when measuring the success of a parcel delivery. How do you evaluate the success of what you are doing effectively?
